TALK // SIMULATE – GENERATE – INTERACT: HUMAN BEHAVIOUR, AI AND IMMERSIVE ARCHITECTURE

ZHA Social will present how architecture can be shaped through simulation, AI‑driven generation, and immersive interaction. The talk will outline the group’s research into the relationship between human behaviour, machine intelligence, and digital environments. It will introduce agent‑based simulations that analyse movement and social patterns, AI‑powered generative tools for workplace design, and multi‑user immersive platforms that support real‑time collaboration.

These platforms will include Meta‑Workplaces, Meta‑ZHA Office, and interactive archives and exhibitions. The presentation will also highlight experimental interfaces such as EEG‑driven generative design, where biometric data influences spatial outcomes. Together, these approaches will propose new models for designing, experiencing, and collaborating within digital architectural worlds.

Speakers from ZHA: Tyson Hosmer & Baris Erdincer

Talk starts at 1pm